Let Us Help You Cultivate Your Business

An effective marketing strategy doesn’t operate in a silo. It must be linked to the business strategy. Organizations that cultivate their growth are seeking solutions to maintain, renew, and deepen their relationships with their clients who have options.

Businesses that invest in a marketing strategy are able to have a greater impact on the organization’s business objectives and outcomes. The strategy can help deliver on the revenue results and improve partnering with product management, sales, finance and customer service departments to drive growth.

We can help you integrate your marketing strategy with your business strategy and find the organizational balance that works for your business.

Interested in learning more about Renewable Marketing, explore our case studies and testimonials.

 

Client Knowledge Strategy SM

Does this sound familiar? You’ve been successful running your business, but revenue is flat or declining. Clients are buying fewer products or have stopped purchasing. You’re feeling stuck because the tricks from the old toolkit aren’t working. Or, you’re feeling stuck because you’ve hit a roadblock as you seek to expand your business into a new market to get prospects to convert into clients.

 Fewer than 10% of companies surveyed have a consistent definition of customers across the organization. Products are designed for one customer, marketed to another, and sold to another. – Kapost.

A Client Knowledge Strategy can enable you to:

  • Acquire a fresh set of eyes. Gain a new perspective on your marketplace, identify new opportunities, and different ways to see your clients and prospects.
  • Gain clarity through insights. Stop guessing what your clients and prospects want. Start uncovering the underlying motivations and reasons clients are purchasing and why prospects are converting to clients.
  • Prioritize strategically. Stop viewing everyone as your client or prospect and start selecting the clients and prospects who align with your value. Leverage insights to create strategies that minimize risk and optimize results.  
  • Create a strategy specific to your business. We listen to your needs and together develop a Client Knowledge Strategy specific to your business.
  • Build a sustainable business. Respond to changes before your competitors do. Give your team a competitive advantage to respond to changing clients, prospects, and marketplace and grow your business.

Schedule a 60-minute Discovery Meeting to spark your business growth.

Schedule an Appointment

Client Focused Strategy SM

Do you know what your client’s and prospect’s preferences are? Your clients are familiar with you offer, but are you sure they still value what you offer? Prospects are making decisions that aren’t just based on product and price alone. Marketplace disruptions and new competitors are abruptly redefining preferences in ways that aren’t obvious. You’re feeling stymied because revenue is flat or down, growth is constrained. You’ve tried a variety of things, but it’s difficult to understand the essence of your business problem. How do you sort through all of this to make confident decisions about what your response should be to deliver value?

Many more influencers and decision makers are now involved in the purchasing process, and business buyers too have been shaped by their consumer shopping experience. As a result, their behavior has become more consumer-like. – McKinsey

A Client Focused Strategy can help you:                 

  • Achieve clarity about preferences. Stop thinking one-size fits all. Start uncovering how your clients and prospects want to engage with you.
  • Redefine client expectations. Stop competing based on price and product. Start delivering unique experiences clients and prospects want – on their terms – and improve profitability.
  • Prioritize the problems to solve. Use insights to find the opportunities with the biggest impact, urgency, and potential.
  • Create a strategy specific to your business. Each business is unique. Together we’ll develop a Client Focused Strategy specific to your business goals.
  • Build a sustainable business. Gain a competitive advantage by building relationships with prospects and deepening relationships with clients that allow you respond to marketplace changes before your competitors do.

Schedule a 60-minute Discovery Meeting to spur your business growth.

Schedule an Appointment

Digital Strategy

When was the last time you talked with your client about how they want to interact with your business? Have your prospects stopped converting into clients? In today’s marketplace digitization is fundamentally upending how business is done. Interruptions and transactions are out. Clients and prospects crave having a relationship with your company – based on value.

The more a company knows about its customers, the better able it is to offer a truly integrated, end-to-end digital experience and the more services in its ecosystem it can connect to those customers, learning ever more in the process. – McKinsey

A Digital Strategy can empower you to:

  • Build relationships that align with value. Stop defining value from the company’s perspective of interruptions and transactions. Start building relationships based on value defined by clients and prospects.
  • Redefine your business model. Stop defining digital strategy as a separate part of your business. Start integrating it into every aspect of your business to create new products, services, and reduce costs.
  • Align budgets based on data. Leverage data to identify changes in relationships, new challenges to address, and new opportunities for growth.
  • Create a strategy specific to your business. Each business is unique. Together we’ll develop a Digital Strategy specific to your business goals.
  • Build a sustainable business. Gain a competitive advantage by building relationships with prospects and deepening relationships with clients that allow you respond to marketplace changes before your competitors do.

Contact us to request a digital strategy audit.